The native advertising advantage
Read Online
Share

The native advertising advantage build authentic content that revolutionizes digital marketing and drives revenue growth by Mike Smith

  • 258 Want to read
  • ·
  • 6 Currently reading

Published .
Written in English

Subjects:

  • Subliminal advertising,
  • Internet advertising,
  • Internet marketing

Book details:

Edition Notes

Includes bibliographical references (pages 189-194) and index.

StatementMike Smith
Classifications
LC ClassificationsHF6146.I58 S64 2017
The Physical Object
Paginationxv, 202 pages
Number of Pages202
ID Numbers
Open LibraryOL26939713M
ISBN 101259835685
ISBN 109781259835681
LC Control Number2017000886
OCLC/WorldCa959870460

Download The native advertising advantage

PDF EPUB FB2 MOBI RTF

  The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy—and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus : Mike Smith.   The Native Advertising Advantage: Build Authentic Content that Revolutionizes Digital Marketing and Drives Revenue Growth Mike Smith. out of 5 stars 1. Hardcover. $ Next. Pages with related products. See and discover other items: native advertising, advertising and promotion books/5(5). The Native Advertising Advantage reveals why native advertising is an effective tool in any company’s digital marketing strategy – and how to use it to build new revenue streams. Smith explains how native ads are blending in with their surrounding content to blur the traditional “church/state” divide of editorial versus advertising. Advantages of Native Advertising. In contrast to other, more traditional and invasive advertising formats, like banners or pop-ups which interrupt the internet user’s navigation, native advertising has the ability to attract much more attention from the readers.

The Native Advertising Advantage by Mike Smith, , available at Book Depository with free delivery worldwide.   Advantages of Native Advertising 1. Custom content (branded native and branded content) is more trustworthy than traditional advertising. According to a Time Inc. study, 2 in 3 GenZ, Millennials, and GenX consumers trust branded content more than traditional advertising. As a group of more visually-inclined individuals, GenZ is open to engaging. The Native Advertising Institute is helping publishers and media professionals build a reliable stream of ad revenue. Be inspired by how leading media companies create successful native advertising campaigns. Download e-book. What is Native Advertising? Native advertising takes advantage of an audience built by a third party website. Read post. Cons of Native Advertising 1. It May Make Customers Feel Taken Advantage of. Effective native advertising is all about using the right quality and the right content. If you fail to create quality content or do not disclose that the content is for an advertisement, your readers may feel that they are being taken advantage .

The Cons of Native Advertising. 1) Readers can feel taken advantage of. When you've created poor content or you haven't clearly disclosed the nature of the content (that it's an advertisement) you can make readers feel taken advantage of. As an advertising option that has more potential to go viral than banners, and is more transparent than print, native advertising is quickly gaining popularity in the marketing world. As a concept, native advertising focuses on the idea of creating an advertisement that blends in with its surroundings. The Native Advertising Advantage: Build Authentic Content That Revolutionizes Digital Marketing and Drives Revenue Growth Create Content That Matters To Customers In THE NATIVE ADVERTISING ADVANTAGE Mike Smith gives a good overview of the history of native advertising—plus his perspective on how it might evolve in the future.   The Native Advertising Advantage describes the powerful marketing and advertising strategy business leaders can leverage to seize the competitive advantage. The author defines what native advertising is, how it works, how it’s used, the ethics and legality of it, and how effective it is. The book explains how native ads are blending in with.