Cover of: The Web Content Style Guide | Gerry McGovern Read Online

The Web Content Style Guide An Essential Reference for Online Writers, Editors and Managers by Gerry McGovern

  • 41 Want to read
  • ·
  • 36 Currently reading

Published by FT Press .
Written in English


  • Publishing on the Internet,
  • Business & Economics,
  • Computer - Internet,
  • Business/Economics,
  • Advertising & Promotion,
  • Internet - Web Site Design,
  • Marketing - General,
  • Business & Economics / Advertising & Promotion,
  • Authorship,
  • Design,
  • Style manuals,
  • Web sites

Book details:

The Physical Object
Number of Pages224
ID Numbers
Open LibraryOL9663988M
ISBN 100273656058
ISBN 109780273656050

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  The Web Content Style Guide is the first book to codify the rules and standards that make for effective web writing and layout, making it an essential reference, whether you are a writer, editor, or publisher of web content/5(16). Style Guides A style guide is a set of standards for the writing and design of content, defining the style to be used in communication within a particular organization. Basically, style guides are put together to clarify the way a group of people talk and write about the things they do. Think of authoring best practices. One of my favorite elements of this style guide, though, is how closely it follows its own guidelines. The tone and grammar is spot-on, turning the guide itself into an example of MailChimp’s finest content. Take this lesson to heart. Your style guide should reflect your brand’s own vision. 3 Information Architecture. 4 Interface Design. 5 Site Structure. 6 Page Structure. 9 Editorial Style. 10 Forms and Applications. Previous editions. Web Style Guide 2nd Edition. Web Style Guide 1st Edition. Acknowledgements. The site development team. Sidebar: Web teams. Initial planning. A list of reminders. Types of web sites and documents.

One might comment that a style guide is a style guide whether it be a company house style guide, a newspaper style guide or one for the web. Yet, this book addresses issues truly related only to the web - accessibility and the use of W3C standards being good examples/5. This style guide was created for Mailchimp employees, but we hope it’s helpful for other content and communications teams too. If you work at Mailchimp. This is our company style guide. It helps us write clear and consistent content across teams and channels. Please use it as a reference when you’re writing for Mailchimp. Web Content Style Guide Voice, Tone, and Content Guidelines About Voice and Tone Voice is the consistent expression of the Oberlin identity, while t one is how we adjust our communication to be appropriate for specific contexts or audiences. Using our style and design. If you find the information helpful, you can share, use and adapt it for your organisation. Like much of our content, this guide is released under a Creative Commons CC-BY licence. CC-BY international licence terms. We make changes to this guide whenever testing and feedback tell us there is a better way to.

Welcome. 04/3/; 2 minutes to read; In this article. Make every word matter. Welcome to the Microsoft Writing Style Guide, your guide to writing style and terminology for all communication—whether an app, a website, or a white paper. If you write about computer technology, this guide is for you.   "The first chapter alone of The Web Content Style Guide is worth the price of the book. Great ideas on writing for either traditional or web viewers. Easy to read and insightful"." " " Phil Matous, CEO, Taylor Community Credit Union, Michigan, USA" The definitive "how-to "guide for all writers, editors and publishers of web content/5(3). Every piece of content we publish is supported by a number of smaller pieces. This section lays out our style in regards to these web elements, and explains our approach to the tricky art of SEO. Guidelines Alt text. Alt text is a way to label images, and it's especially important for people who can’t see the images on our website. Specialized DU style guides. Web content style guide (PDF) Brand voice and tone guide. Reference Documents. University of Denver Brand Book (PDF) University of Denver Brand Visual Guide (PDF) Download DU logo files; Editorial Style Guide (PDF) Powerpoint Template 1 (PPTX) Powerpoint Template 2 (PPTX).